Functional Foods & Beverages
C4 Energy Launches Beer-Inspired SKU Targeting Sober-Curious Drinkers
Nutrabolt's C4 Energy debuts All Hopped Up, a hop-flavored, alcohol-free energy drink with 200mg caffeine designed for …
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Functional Foods & Beverages
VIT A+ Vitamin A Palmitate Clears Commercial-Scale Validation
Particles for Humanity and Hexagon Nutrition have completed process validation for VIT A+, a heat- and storage-stable v…
Functional Foods & Beverages
Bertolli Launches Canola-Olive Blend to Expand Category Reach
Deoleo's new Healthy Blend targets canola oil users with a familiar flavor profile and better-for-you positioning, hitt…
Functional Foods & Beverages
I Can't Believe It's Not Butter! Reformulates with Vitamins A, D, E, B12
Flora Food Group has reformulated its flagship buttery spread to deliver essential micronutrients and Omega-3 ALA in ev…
Functional Foods & Beverages
Matchi Launches Canned Protein Matcha Latte With 20g Milk Protein
Matchi Global LLC enters the RTD protein beverage segment with a DTC-first launch pairing ceremonial-grade Japanese mat…
Functional Foods & Beverages
oHy Hydrogen Sparkling Water Enters 800 Target Doors
oHy becomes the first hydrogen beverage brand carried by Target, rolling out its magnesium-based, zero-sugar sparkling …
Functional Foods & Beverages
Aurive Debuts Adaptogen-Nootropic Drink Line for Day-to-Night Use
Aurive, founded by a Doctor of Nursing Practice, enters the functional beverage market with transparent labeling, conce…
Functional Foods & Beverages
TRIP Calming Drinks Hits $200M Revenue as Category Outpaces Gut Health
TRIP, valued at $550 million, reports calming drinks have surpassed gut health, protein, and hydration as the fastest-g…
Functional Foods & Beverages
GHOST Energy x A&W Root Beer Hits Retail in KDP Partnership
GHOST and Keurig Dr Pepper extend their licensed-flavor strategy with a root beer float-inspired energy drink now avail…
Functional Foods & Beverages
Urban Remedy Launches Magnesium Shot, Probiotic Bowl Nationwide
Urban Remedy is rolling out a magnesium-and-L-theanine wellness shot, a probiotic-rich grain bowl, and a plant-protein …
Functional Foods & Beverages
GORGIE Berry Burst Hits Target With Clean-Label Energy Formula
GORGIE's newest SKU lands at Target nationwide as the brand approaches 60,000 points of distribution and eyes 100,000 d…
Functional Foods & Beverages
Bees & Trees Mānuka Honey Marks 15 Years in U.S. Market
The family-owned, vertically integrated brand manages 1,200–1,500 hives in Taranaki and ages each harvest 12–24 months …